Hallyu 2.0: The Korean Wave in the Age of Social Media

Sangjoon Lee; Abé Mark Nornes

Hallyu 2.0: The Korean Wave in the Age of Social Media

Sangjoon Lee, Abé Mark Nornes

Research output: Scholarly Books, Monographs, Reports and Case Studies › RGC 11 - Research book or monograph (Author) › peer-review

103 Citations (Scopus)

Abstract

Collectively known as Hallyu, Korean music, television programs, films, online games, and comics enjoy global popularity, thanks to new communication technologies. In recent years, Korean popular culture has also become the subject of academic inquiry. Whereas the Hallyu’s impact on Korea’s national image and domestic economy, as well as on transnational cultural flows, have received much scholarly attention, there has been little discussion of the role of social media in Hallyu’s propagation. © by Sangjoon Lee and Abé Mark Nornes 2015.

Original language	English
Publisher	University of Michigan Press
ISBN (Print)	9780472120895, 9780472072521
Publication status	Published - 1 Jan 2015
Externally published	Yes

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Publication details (e.g. title, author(s), publication statuses and dates) are captured on an “AS IS” and “AS AVAILABLE” basis at the time of record harvesting from the data source. Suggestions for further amendments or supplementary information can be sent to [email protected].

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AB - Collectively known as Hallyu, Korean music, television programs, films, online games, and comics enjoy global popularity, thanks to new communication technologies. In recent years, Korean popular culture has also become the subject of academic inquiry. Whereas the Hallyu’s impact on Korea’s national image and domestic economy, as well as on transnational cultural flows, have received much scholarly attention, there has been little discussion of the role of social media in Hallyu’s propagation. © by Sangjoon Lee and Abé Mark Nornes 2015.

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Hallyu 2.0: The Korean Wave in the Age of Social Media

Abstract

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