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Habit formation in twitter

Ivy L.B. Liu, Christy M.K. Cheung, Matthew K.O. Lee

Research output: Chapters, Conference Papers, Creative and Literary WorksRGC 32 - Refereed conference paper (with host publication)peer-review

Abstract

The concept of habit has been receiving a lot of attention among Information Systems (IS) researchers. In recent years, we have witnessed a considerable progress in the conceptualization and operationalization of IS habit. However, little theoretical and empirical attention has been given to the formation of IS habit. To fill this gap, this paper builds and tests a theoretical model investigating the factors affecting the formation of habit in the context of Twitter. An online survey was conducted and data from 167 respondents were analyzed using PLS. The results showed that satisfaction, frequency of past behaviour, and convenience were important in determining habitual use of Twitter. In addition, social presence had significant impact on user satisfaction with Twitter. This paper concludes with a discussion of theoretical and practical implications.
Original languageEnglish
Title of host publicationBLED 2011 Proceedings
Pages335-347
Publication statusPublished - Jun 2011
Event24th Bled eConference (BLED 2011): eFuture: Creating Solutions for the Individual, Organisations and Society - Bled, Slovenia
Duration: 12 Jun 201115 Jun 2011
https://aisel.aisnet.org/bled2011/

Conference

Conference24th Bled eConference (BLED 2011)
PlaceSlovenia
CityBled
Period12/06/1115/06/11
Internet address

Research Keywords

  • Convenience
  • Habit
  • Information systems continuance
  • Social media
  • Social presence
  • Twitter
  • User satisfaction

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