Habit formation in twitter
Research output: Chapters, Conference Papers, Creative and Literary Works › RGC 32 - Refereed conference paper (with host publication) › peer-review
Author(s)
Related Research Unit(s)
Detail(s)
| Original language | English |
|---|---|
| Title of host publication | BLED 2011 Proceedings |
| Pages | 335-347 |
| Publication status | Published - Jun 2011 |
Conference
| Title | 24th Bled eConference (BLED 2011) |
|---|---|
| Place | Slovenia |
| City | Bled |
| Period | 12 - 15 June 2011 |
Link(s)
| Document Link | Links
|
|---|---|
| Link to Scopus | https://www.scopus.com/record/display.uri?eid=2-s2.0-84961357821&origin=recordpage |
| Permanent Link | https://scholars.cityu.edu.hk/en/publications/publication(f8600e73-8a49-4f3d-943b-73e584b73d9b).html |
Abstract
The concept of habit has been receiving a lot of attention among Information Systems (IS) researchers. In recent years, we have witnessed a considerable progress in the conceptualization and operationalization of IS habit. However, little theoretical and empirical attention has been given to the formation of IS habit. To fill this gap, this paper builds and tests a theoretical model investigating the factors affecting the formation of habit in the context of Twitter. An online survey was conducted and data from 167 respondents were analyzed using PLS. The results showed that satisfaction, frequency of past behaviour, and convenience were important in determining habitual use of Twitter. In addition, social presence had significant impact on user satisfaction with Twitter. This paper concludes with a discussion of theoretical and practical implications.
Research Area(s)
- Convenience, Habit, Information systems continuance, Social media, Social presence, Twitter, User satisfaction
Citation Format(s)
Habit formation in twitter. / Liu, Ivy L.B.; Cheung, Christy M.K.; Lee, Matthew K.O.
BLED 2011 Proceedings. 2011. p. 335-347 43.
BLED 2011 Proceedings. 2011. p. 335-347 43.
Research output: Chapters, Conference Papers, Creative and Literary Works › RGC 32 - Refereed conference paper (with host publication) › peer-review
