Group Creativity and Technology

KENG L. SIAU

doi:10.1002/j.2162-6057.1995.tb00749.x

Group Creativity and Technology

KENG L. SIAU^*

^*Corresponding author for this work

Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review

33 Citations (Scopus)

Abstract

Despite the popularity of brainstorming, research has shown that verbal brainstorming is not always effective in increasing group creativity. On the other hand, its electronic counterpart, electronic brainstorming, appears to produce much better results. Is technology the panacea for group idea generation? This paper first reviews the theory of group creativity and then examines the characteristics of electronic brainstorming that makes it more effective than verbal brainstorming. From the success of electronic brainstorming, it then argues that the use of technology might be the key to overcome the space and time constraints that are commonly faced by creativity groups. 1995 Creative Education Foundation

Original language	English
Pages (from-to)	201-216
Journal	The Journal of Creative Behavior
Volume	29
Issue number	3
DOIs	https://doi.org/10.1002/j.2162-6057.1995.tb00749.x
Publication status	Published - Sept 1995
Externally published	Yes

Bibliographical note

Publication details (e.g. title, author(s), publication statuses and dates) are captured on an “AS IS” and “AS AVAILABLE” basis at the time of record harvesting from the data source. Suggestions for further amendments or supplementary information can be sent to [email protected].

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AB - Despite the popularity of brainstorming, research has shown that verbal brainstorming is not always effective in increasing group creativity. On the other hand, its electronic counterpart, electronic brainstorming, appears to produce much better results. Is technology the panacea for group idea generation? This paper first reviews the theory of group creativity and then examines the characteristics of electronic brainstorming that makes it more effective than verbal brainstorming. From the success of electronic brainstorming, it then argues that the use of technology might be the key to overcome the space and time constraints that are commonly faced by creativity groups. 1995 Creative Education Foundation

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Group Creativity and Technology

Abstract

Bibliographical note

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