Group Creativity and Technology
Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review
|Journal / Publication||The Journal of Creative Behavior|
|Publication status||Published - Sept 1995|
|Link to Scopus||https://www.scopus.com/record/display.uri?eid=2-s2.0-84986685570&origin=recordpage|
Despite the popularity of brainstorming, research has shown that verbal brainstorming is not always effective in increasing group creativity. On the other hand, its electronic counterpart, electronic brainstorming, appears to produce much better results. Is technology the panacea for group idea generation? This paper first reviews the theory of group creativity and then examines the characteristics of electronic brainstorming that makes it more effective than verbal brainstorming. From the success of electronic brainstorming, it then argues that the use of technology might be the key to overcome the space and time constraints that are commonly faced by creativity groups. 1995 Creative Education Foundation
Publication details (e.g. title, author(s), publication statuses and dates) are captured on an “AS IS” and “AS AVAILABLE” basis at the time of record harvesting from the data source. Suggestions for further amendments or supplementary information can be sent to email@example.com.
SIAU, KENGL 1995, 'Group Creativity and Technology', The Journal of Creative Behavior, vol. 29, no. 3, pp. 201-216. https://doi.org/10.1002/j.2162-6057.1995.tb00749.x