Green Marketing to Gen Z Consumers in China : Examining the Mediating Factors of an Eco-Label–Informed Purchase

Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review

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Social Sciences

100
Consumers Social Sciences
100
Purchase Social Sciences
100
Green Marketing Social Sciences
100
China Social Sciences
100
Generation Z Social Sciences
50
Chinese Social Sciences
50
Effectiveness Social Sciences
50
Environmental Aware... Social Sciences
33
Behavior Social Sciences
16
Theory Social Sciences
16
Investigation Social Sciences
16
Economic Growth Social Sciences
16
Analysis Social Sciences
16
Consumption Social Sciences
16
Contribution Social Sciences
16
Guides Social Sciences
16
Mediation Social Sciences
16
Environmental Probl... Social Sciences

Keyphrases

100
China Keyphrases
100
Product Attributes Keyphrases
100
Environmental Aware... Keyphrases
100
Green Marketing Keyphrases
100
Mediating Factors Keyphrases
100
Perceived Consumer ... Keyphrases
100
Gen Z Consumers Keyphrases
33
Economic Growth Keyphrases
33
Chinese Youth Keyphrases
33
Environmental Issue... Keyphrases
33
Chinese Population Keyphrases
33
Comprehensive Inves... Keyphrases
33
Theoretical Relatio... Keyphrases
33
Theory of Planned B... Keyphrases
33
Mediating Role Keyphrases
33
Managerial Implicat... Keyphrases
33
Eco-environment Keyphrases
33
Purchase Behavior Keyphrases
33
Green Consumption Keyphrases
33
Practical Guide Keyphrases
33
Eco-labelling Keyphrases
33
Population Generati... Keyphrases
33
Chinese Generation ... Keyphrases

Psychology

100
Behavior Psychology
100
Attention Psychology
100
Theory of Planned B... Psychology

INIS

100
china INIS
100
marketing INIS
50
environmental aware... INIS
16
investigations INIS
16
labelling INIS
16
populations INIS
16
economic growth INIS
16
mediation INIS

Economics, Econometrics and Finance

100
Economics Economics, Econometrics a...
100
Consumption Economics, Econometrics a...
100
Green Marketing Economics, Econometrics a...
Research OutputsResearch Output authored by Green Marketing to Gen Z Consumers in China is tagged with the concept