Abstract
As the concept of sustainable development is becoming more and more popular in China, green marketing, which has a core conception concerning ecology, has become the new philosophy of management. In the backdrop of China development status, focusing on realization of green marketing for Real Estate Industry, this paper mainly analyzes the Game Theory of green marketing, among Real Estate enterprises in various situations, while bringing forward briefly the measures to complete Real Estate's green marketing, in order to achieve the Pareto efficiency.
| Original language | English |
|---|---|
| Title of host publication | Proceedings of International Conference on Risk Management and Engineering Management |
| Pages | 148-152 |
| Publication status | Published - 2008 |
| Event | International Conference on Risk Management and Engineering Management - Toronto, Canada Duration: 18 Apr 2008 → 18 Apr 2008 |
Conference
| Conference | International Conference on Risk Management and Engineering Management |
|---|---|
| Place | Canada |
| City | Toronto |
| Period | 18/04/08 → 18/04/08 |
UN SDGs
This output contributes to the following UN Sustainable Development Goals (SDGs)
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SDG 9 Industry, Innovation, and Infrastructure
Research Keywords
- Game theory
- Green marketing
- Pareto efficiency
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