Governance-Based View of Corporate Brand Equity : An Empirical Study of Long Lifespan Firms

Research output: Conference Papers › RGC 32 - Refereed conference paper (without host publication) › peer-review

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Social Sciences

Brand Equity Social Sciences

Time Period Social Sciences

Resource Based View Social Sciences

Capability Developm... Social Sciences

Entrepreneurship Cu... Social Sciences

Economics, Econometrics and Finance

Brand Equity Economics, Econometrics a...

Brand Architecture Economics, Econometrics a...

Resource-Based View Economics, Econometrics a...

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