Google Street View - Navigating the Operative Image

Research output: Conference PapersRGC 32 - Refereed conference paper (without host publication)peer-review

View graph of relations

Author(s)

Related Research Unit(s)

Detail(s)

Original languageEnglish
Publication statusPublished - 26 Jun 2014

Conference

TitleThird Transdisciplinary Imaging Conference at the intersections of art, science and culture
PlaceTürkiye
CityIstanbul
Period26 - 28 June 2014

Abstract

On our computers, laptops, tablets and smartphones, image as the termination (fixation) of meaning givesway to image as a network terminal (screen). The image is no longer a (political and iconic representation), itis not only an interface, but plays an active role in synchronic data exchanges, and becomes what HarunFarocki has called an “operative image”, an image that no longer represents an object but is part of anoperation” (2004: 17). Our presentation will explore, with Google Street View (GSV), a particular case of the“operative image”. When used on a mobile device equipped with “location services”, GSV may be used asan urban wayfinding tool that constantly matches what we see on screen with what we see on site. Thiscorrelation is enabled by real-time data processing, based on mutual data exchanges between user location,hardware, software, network and database. The users’ trajectories feeding back into the database initiate infact what we could call, referring to Paul Virilio (1989), a ‛reverse operativity’ which proves to be the moreproblematic side of locative media applications such as GSV. It is not only that we are operating the worldthrough Google’s images, it is also and primarily that Google’s images are operating us.

Citation Format(s)

Google Street View - Navigating the Operative Image. / HOELZL, Ingrid.
2014. Paper presented at Third Transdisciplinary Imaging Conference at the intersections of art, science and culture, Istanbul, Türkiye.

Research output: Conference PapersRGC 32 - Refereed conference paper (without host publication)peer-review