GeoSoCa: Exploiting geographical, social and categorical correlations for point-of-interest recommendations

Recommending users with their preferred points-of-interest (POIs), e.g., museums and restaurants, has become an important feature for location-based social networks (LBSNs), which benefits people to explore new places and businesses to discover potential customers. However, because users only check in a few POIs in an LBSN, the user-POI checkin interaction is highly sparse, which renders a big challenge for POI recommendations. To tackle this challenge, in this study we propose a new POI recommendation approach called GeoSoCa through exploiting geographical correlations, social correlations and categorical correlations among users and POIs. The geographical, social and categorical correlations can be learned from the historical check-in data of users on POIs and utilized to predict the relevance score of a user to an unvisited POI so as to make recommendations for users. First, in GeoSoCa we propose a kernel estimation method with an adaptive bandwidth to determine a personalized check-in distribution of POIs for each user that naturally models the geographical correlations between POIs. Then, GeoSoCa aggregates the check-in frequency or rating of a user's friends on a POI and models the social check-in frequency or rating as a power-law distribution to employ the social correlations between users. Further, GeoSoCa applies the bias of a user on a POI category to weigh the popularity of a POI in the corresponding category and models the weighed popularity as a power-law distribution to leverage the categorical correlations between POIs. Finally, we conduct a comprehensive performance evaluation for GeoSoCa using two large-scale real-world check-in data sets collected from Foursquare and Yelp. Experimental results show that GeoSoCa achieves significantly superior recommendation quality compared to other state-of-the-art POI recommendation techniques.