Abstract
This study investigated the effect of avatar appearance and stereotype-related social role on women’s self-stereotype. Survey results suggested that using avatars with feminine roles had a higher level of self-stereotype than those who used masculine role avatars. The main effect of avatars’ appearance was not significant. Those who used avatars with a feminine appearance had a higher level of self-stereotype than those who used avatars with a masculine appearance, but this occurred only when the avatar’s role was masculine. The study provided evidence that an avatar’s stereotype-related social role, rather than its mere appearance, can affect female players’ gender self-stereotype.
| Original language | English |
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| Publication status | Published - 24 May 2018 |
| Event | International Communication Association Game Studies 2018 Pre-conference - Břevnov Monastery, Prague, Czech Republic Duration: 24 May 2018 → … http://games-everywhere.com/ |
Conference
| Conference | International Communication Association Game Studies 2018 Pre-conference |
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| Country/Territory | Czech Republic |
| City | Prague |
| Period | 24/05/18 → … |
| Internet address |