Gender differences in the continuance of online social networks
Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45) › 32_Refereed conference paper (with host publication) › peer-review
Author(s)
Related Research Unit(s)
Detail(s)
| Original language | English |
|---|---|
| Title of host publication | Best Practices for the Knowledge Society. Knowledge, Learning, Development and Technology for All |
| Pages | 216-225 |
| Volume | 49 |
| Publication status | Published - 2009 |
Publication series
| Name | Communications in Computer and Information Science |
|---|---|
| Volume | 49 |
| ISSN (Print) | 1865-0929 |
Link(s)
Abstract
Social network sites (SNS) have become increasingly popular in the past few years benefiting from the rapid growth of Web 2.0 applications. However, research on the adoption and usage of SNS is limited. In this study, we attempt to understand users' continuance intention to use SNS and investigate the role of gender. A research model was developed and tested with 213 respondents from an online survey. The results confirm that users' continuance intention to use SNS is strongly determined by satisfaction. The effect of disconfirmation of maintaining offline contacts on satisfaction is more important for women, while the effect of disconfirmation of entertainment is more salient for men. Implications of this study for both researchers and practitioners are discussed. © 2009 Springer Berlin Heidelberg.
Research Area(s)
- Continuance Intention, Expectation Disconfirmation Theory, Gender, Online Social Networks, Satisfaction
Citation Format(s)
Gender differences in the continuance of online social networks. / Shi, Na; Cheung, Christy M. K.; Lee, Matthew K. O. et al.
Best Practices for the Knowledge Society. Knowledge, Learning, Development and Technology for All. Vol. 49 2009. p. 216-225 (Communications in Computer and Information Science; Vol. 49).
Best Practices for the Knowledge Society. Knowledge, Learning, Development and Technology for All. Vol. 49 2009. p. 216-225 (Communications in Computer and Information Science; Vol. 49).
Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45) › 32_Refereed conference paper (with host publication) › peer-review
