Gender differences in campaign materials and politicians' professional orientation : The case of a Hong Kong election

Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journal

5 Scopus Citations
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Author(s)

  • Francis L. F. Lee

Detail(s)

Original languageEnglish
Pages (from-to)865-878
Journal / PublicationSex Roles
Volume57
Issue number11-12
Publication statusPublished - Dec 2007

Abstract

This study examines gender differences in election campaigns with a specific focus on whether professional orientation, defined as the extent to which a politician sees politics as a career with its own ladder of advancement, would suppress gender differences. This is because candidates with higher levels of professional orientation may tend to see themselves primarily as "politicians" instead of as women or men. A content analysis of 836 candidates' campaign leaflets in a local level election in Hong Kong was conducted. The results show some differences in the extent to which women and men candidates mentioned certain issues and used certain appeals in their platforms. However, when gender differences existed, they were more pronounced among candidates with weaker professional orientation. © 2007 Springer Science+Business Media, LLC.

Research Area(s)

  • Conditions of gender differences, Election campaigns, Hong Kong, Professional orientation, Women candidates