Abstract
This study aims to examine the gender difference of behavior intention on online shopping in Hong Kong higher education. Questionnaire survey was applied and 160 questionnaires were collected. The findings showed that there was significant difference between gender on behavior intention towards online shopping in Hong Kong higher education.
| Original language | English |
|---|---|
| Title of host publication | Proceedings of the International MultiConference of Engineers and Computer Scientists 2017 |
| Editors | S. I. Ao, Oscar Castillo, Craig Douglas, David Dagan Feng, A. M. Korsunsky |
| Publisher | Newswood Limited |
| Pages | 901-902 |
| ISBN (Print) | 9789881404770 |
| Publication status | Published - Mar 2017 |
| Event | 25th International MultiConference of Engineers and Computer Scientists (IMECS 2017) - The Royal Garden Hotel, Hong Kong, China Duration: 15 Mar 2017 → 17 Mar 2017 http://www.iaeng.org/publication/IMECS2017/ http://www.iaeng.org/IMECS2017/ |
Publication series
| Name | Lecture Notes in Engineering and Computer Science |
|---|---|
| Publisher | Newswood Limited |
| Volume | 2228 |
| ISSN (Print) | 2078-0958 |
| ISSN (Electronic) | 2078-0966 |
Conference
| Conference | 25th International MultiConference of Engineers and Computer Scientists (IMECS 2017) |
|---|---|
| Place | Hong Kong, China |
| Period | 15/03/17 → 17/03/17 |
| Internet address |
Research Keywords
- Behavior intention
- Gender
- Hong Kong higher education