Fuzzy c-means clustering and Internet portals : A case study

Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalpeer-review

21 Scopus Citations
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Original languageEnglish
Pages (from-to)696-714
Journal / PublicationEuropean Journal of Operational Research
Volume164
Issue number3 SPEC. ISS.
Publication statusPublished - 1 Aug 2005

Abstract

Researchers in operational research have used fuzzy c-means clustering ubiquitously in a wide range of areas. It appears that Internet portals can also benefit from this powerful methodology. This paper tests the applicability of fuzzy c-means clustering to Internet portals and shows that there exist meaningful clusters among the potential users of an Internet portal that offers business-related information. The results suggest that Internet portals can use fuzzy c-means clustering to determine homogenous groups of people and offer specific information to each group. © 2004 Elsevier B.V. All rights reserved.

Research Area(s)

  • Case study, Fuzzy sets, Internet