From self-entertainment to being appreciated : how does social media transfer talent to business?

Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalpeer-review

1 Scopus Citations
View graph of relations

Author(s)

  • Feng Chen
  • Jian Ding
  • Mochou Li
  • Bingqing Wang

Related Research Unit(s)

Detail(s)

Original languageEnglish
Pages (from-to)6113-6146
Journal / PublicationAccounting and Finance
Volume61
Issue number5
Online published22 Sep 2021
Publication statusPublished - Dec 2021

Abstract

This study investigates the influence of social media information disclosure on crowdfunding rates. Using a sample of 1,844 projects from a music crowdfunding platform in China, we find that fundraisers who disclosed their social media accounts contributed to a greater funding rate. Social media account disclosure appears to be more significant for projects created by individuals and accompanied by videos and more images, as well as negative descriptions. Furthermore, the disclosure of social media presence information can improve the funding rate by enabling digital reputations and breaking geographical restrictions. Robust tests and 2SLS estimations support our conclusion.

Research Area(s)

  • crowdfunding, digital reputation, information disclosure, social media

Citation Format(s)

From self-entertainment to being appreciated : how does social media transfer talent to business? / Chen, Feng; Ding, Jian; Li, Mochou; Wang, Bingqing.

In: Accounting and Finance, Vol. 61, No. 5, 12.2021, p. 6113-6146.

Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalpeer-review