From Parasocial Interaction to Multisocial Interaction : Examining Fan Labor Behavior and Its Antecedents

Research output: Conference Papers (RGC: 31A, 31B, 32, 33)32_Refereed conference paper (no ISBN/ISSN)peer-review

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Detail(s)

Original languageEnglish
Publication statusPublished - 7 Aug 2020

Conference

TitleAssociation for Education in Journalism and Mass Communication 103rd Annual Conference (AEJMC 2020)
LocationVirtual
Period6 - 9 August 2020

Abstract

Fan labor in support of celebrities is an increasing popular phenomenon in entertainment industries. This study initially investigate what sort of labor fans are willing to provide and what factors drive them to provide such free labor. We surveyed 307 young female fans. The findings revealed that parasocial interaction with celebrities and identification with fan communities are directly or indirectly associated with fan labor behaviors. The theoretical and practical implications are discussed.

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Research Unit(s) information for this publication is provided by the author(s) concerned.

Citation Format(s)

From Parasocial Interaction to Multisocial Interaction : Examining Fan Labor Behavior and Its Antecedents. / Lu, Fangcao; Sun, Yanqing; Chia, Stella.

2020. Paper presented at Association for Education in Journalism and Mass Communication 103rd Annual Conference (AEJMC 2020) .

Research output: Conference Papers (RGC: 31A, 31B, 32, 33)32_Refereed conference paper (no ISBN/ISSN)peer-review