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From Authenticity to Masked Performing: The Effects of Avatar Setting on Open-mindedness

  • Huiyu Liu
  • , Qian Huang
  • , Bowen Zheng
  • , Hefu Liu
  • , Kwok On Matthew Lee

Research output: Chapters, Conference Papers, Creative and Literary WorksRGC 32 - Refereed conference paper (with host publication)peer-review

Abstract

Metaverse meetings have emerged as a new approach to facilitate creative teamwork. However, prior research on metaverse meetings mostly views them as new communication mediums, and little is known about how hyper-realistic avatar design impacts individual open-mindedness. In practice, avatars can be customized to either mirror the real world with realistic avatars or reflect the alternate virtual world with idealized avatars. Combining self-discrepancy and performing theories, we propose that the mechanisms of role performing are what differentiate avatar interactions from real-face interactions. By conceptualizing the metaverse as an acting stage, we also identify how standpoint settings complement the effects of avatars through different perspective taking. A controlled laboratory experiment is scheduled to test the research model. This paper can provide a comprehensive understanding of the impacts of realistic and different levels of idealized avatars on individual open-mindedness and offer guidance on metaverse design and usage in enhancing more open mindsets. Copyright © 2025 by Association for Information Systems (AIS). All rights reserved.
Original languageEnglish
Title of host publicationAMCIS 2025 Proceedings
PublisherAssociation for Information Systems
Pages4713-4717
Number of pages5
ISBN (Print)9798331327743
Publication statusPublished - Aug 2025
Event31st Americas Conference on Information Systems (AMCIS 2025): Intelligent technologies for a better future - Montreal, Canada
Duration: 14 Aug 202516 Aug 2025

Publication series

NameAmericas Conference on Information Systems, AMCIS
Volume7

Conference

Conference31st Americas Conference on Information Systems (AMCIS 2025)
PlaceCanada
CityMontreal
Period14/08/2516/08/25

Bibliographical note

Full text of this publication does not contain sufficient affiliation information. With consent from the author(s) concerned, the Research Unit(s) information for this record is based on the existing academic department affiliation of the author(s).

Research Keywords

  • Metaverse meetings
  • open-mindedness
  • performing theory
  • self-discrepancy
  • standpoint settings

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