Framing China and the world through the Olympic opening ceremonies, 1984-2008

Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

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Original languageEnglish
Pages (from-to)819-832
Journal / PublicationSport in Society
Issue number5
Publication statusPublished - 2010
Externally publishedYes


This essay focuses on the coverage of the past seven Olympic Opening Ceremonies (1984-2008) through the lens of one national broadcaster: China Central Television (CCTV), which has been the sole Olympic TV rights holder within the Chinese mainland during this period. Through textual analysis of CCTV's live broadcast narrative, I hope to first shed light on how the concept of liminality may be used to analyze the coverage of a highly ritualized sports event. Second, I look for changes in the media's ritual practices and ritual language across these years and search for possible explanations. © 2010 Taylor & Francis.