Formation process of CUB in Chinese societies: Mechanism exploration and theory construct

Formation process of CUB in Chinese societies : Mechanism exploration and theory construct

Research output: Conference Papers › RGC 32 - Refereed conference paper (without host publication) › peer-review

Original language	English
Publication status	Published - 20 Mar 2008

Title	2008 Global Marketing Conference
Place	China
City	Shanghai
Period	20 - 23 March 2008

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Permanent Link	https://scholars.cityu.edu.hk/en/publications/publication(85f39f4b-d925-4892-8d89-2089b3b10805).html

[ RIS ] [ BibTeX ]

Formation process of CUB in Chinese societies: Mechanism exploration and theory construct. / Su, Chenting; Yang, Zhilin; Zeng, Fue.
2008. Paper presented at 2008 Global Marketing Conference, Shanghai, China.

Research output: Conference Papers › RGC 32 - Refereed conference paper (without host publication) › peer-review

Su, C, Yang, Z & Zeng, F 2008, 'Formation process of CUB in Chinese societies: Mechanism exploration and theory construct', Paper presented at 2008 Global Marketing Conference, Shanghai, China, 20/03/08 - 23/03/08.

Su, C., Yang, Z., & Zeng, F. (2008). Formation process of CUB in Chinese societies: Mechanism exploration and theory construct. Paper presented at 2008 Global Marketing Conference, Shanghai, China.