Formation and effect of social interactions in online brand community : An empirical investigation

Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45)32_Refereed conference paper (with ISBN/ISSN)Not applicablepeer-review

Fingerprint

???publication_fingerprints_help???

Engineering & Materials Science

Research OutputsResearch Output authored by Formation and effect of social interactions in online brand community is tagged with the concept