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FIRM CAPABILITIES, CUSTOMER/SUPPLIER PARTICIPATION, AND FIRM PERFORMANCE

  • Guangping Wang*
  • , Xiaoqin Ma
  • , Wenyu Dou
  • , Nan Thou
  • *Corresponding author for this work

Research output: Chapters, Conference Papers, Creative and Literary WorksRGC 32 - Refereed conference paper (with host publication)peer-review

Original languageEnglish
Title of host publicationMarketing Dynamism & Sustainability-Things Change, Things Stay the Same...
PublisherACAD MARKETING SCIENCE
Pages292-293
ISBN (Electronic)978-3-319-10912-1
ISBN (Print)978-3-319-10911-4
DOIs
Publication statusPublished - 2015
EventMarketing Dynamism & Sustainability: Things Change, Things Stay the Same... - New Orleans,
Duration: 15 May 201220 May 2012

Publication series

NameDevelopments in Marketing Science
ISSN (Print)2363-6173

Conference

ConferenceMarketing Dynamism & Sustainability: Things Change, Things Stay the Same...
CityNew Orleans,
Period15/05/1220/05/12

Bibliographical note

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