Fighting Misinformation on Social Media: The Roles of Evidence Type and Presentation Mode

Celine Yunya Song; Sai Wang; Qian  Xu; Jiawei Liu

Fighting Misinformation on Social Media: The Roles of Evidence Type and Presentation Mode

Celine Yunya Song
, Sai Wang
, Qian Xu
, Jiawei Liu

Department of Media and Communication

Research output: Conference Papers › RGC 32 - Refereed conference paper (without host publication) › peer-review

Abstract

An online experiment was conducted to examine the impact of evidence type (evidence type: statistical vs. non-statistical) and presentation mode (textual-only vs. pictorial-only vs. textual-plus-pictorial) on individuals’ responses to corrective information about COVID-19 on social media. The results indicated that corrective information backed by non-statistical evidence (in contrast to statistical evidence) enhanced message elaboration, which in turn led to greater misperception reduction, higher ratings of message believability, and stronger intention to engage in viral behaviors (e.g., sharing, liking, and commenting on the post). Compared to the textual-only modality and the textual-plus-pictorial modality, the pictorial-only modality induced a significantly lower level of message elaboration, which subsequently resulted in lower message believability and less viral behavioral intention. The theoretical and practical implications are discussed.

Original language	English
Publication status	Published - 9 Aug 2021
Event	104th Annual Conference of the Association for Education in Journalism and Mass Communication (AEJMC 2021) - Virtual, New Orleans, United States Duration: 4 Aug 2021 → 7 Aug 2021 http://aejmc.org/events/virtual21/ https://www.aejmc.org/home/2021/06/2021-abstracts/

Conference

Conference	104th Annual Conference of the Association for Education in Journalism and Mass Communication (AEJMC 2021)
Abbreviated title	AEJMC21
Place	United States
City	New Orleans
Period	4/08/21 → 7/08/21
Internet address	http://aejmc.org/events/virtual21/ https://www.aejmc.org/home/2021/06/2021-abstracts/

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@conference{d2c009a438d24efcbaee62d4f54c9d86,

title = "Fighting Misinformation on Social Media: The Roles of Evidence Type and Presentation Mode",

abstract = "An online experiment was conducted to examine the impact of evidence type (evidence type: statistical vs. non-statistical) and presentation mode (textual-only vs. pictorial-only vs. textual-plus-pictorial) on individuals{\textquoteright} responses to corrective information about COVID-19 on social media. The results indicated that corrective information backed by non-statistical evidence (in contrast to statistical evidence) enhanced message elaboration, which in turn led to greater misperception reduction, higher ratings of message believability, and stronger intention to engage in viral behaviors (e.g., sharing, liking, and commenting on the post). Compared to the textual-only modality and the textual-plus-pictorial modality, the pictorial-only modality induced a significantly lower level of message elaboration, which subsequently resulted in lower message believability and less viral behavioral intention. The theoretical and practical implications are discussed.",

author = "Song, \{Celine Yunya\} and Sai Wang and Qian Xu and Jiawei Liu",

note = "Research Unit(s) information for this publication is provided by the author(s) concerned.; 104th Annual Conference of the Association for Education in Journalism and Mass Communication (AEJMC 2021), AEJMC21 ; Conference date: 04-08-2021 Through 07-08-2021",

year = "2021",

month = aug,

day = "9",

language = "English",

url = "http://aejmc.org/events/virtual21/, https://www.aejmc.org/home/2021/06/2021-abstracts/",

}

Fighting Misinformation on Social Media: The Roles of Evidence Type and Presentation Mode. / Song, Celine Yunya; Wang, Sai; Xu, Qian et al.
2021. Paper presented at 104th Annual Conference of the Association for Education in Journalism and Mass Communication (AEJMC 2021), New Orleans, Louisiana, United States.

Research output: Conference Papers › RGC 32 - Refereed conference paper (without host publication) › peer-review

TY - CONF

T1 - Fighting Misinformation on Social Media

T2 - 104th Annual Conference of the Association for Education in Journalism and Mass Communication (AEJMC 2021)

AU - Song, Celine Yunya

AU - Wang, Sai

AU - Xu, Qian

AU - Liu, Jiawei

N1 - Research Unit(s) information for this publication is provided by the author(s) concerned.

PY - 2021/8/9

Y1 - 2021/8/9

N2 - An online experiment was conducted to examine the impact of evidence type (evidence type: statistical vs. non-statistical) and presentation mode (textual-only vs. pictorial-only vs. textual-plus-pictorial) on individuals’ responses to corrective information about COVID-19 on social media. The results indicated that corrective information backed by non-statistical evidence (in contrast to statistical evidence) enhanced message elaboration, which in turn led to greater misperception reduction, higher ratings of message believability, and stronger intention to engage in viral behaviors (e.g., sharing, liking, and commenting on the post). Compared to the textual-only modality and the textual-plus-pictorial modality, the pictorial-only modality induced a significantly lower level of message elaboration, which subsequently resulted in lower message believability and less viral behavioral intention. The theoretical and practical implications are discussed.

AB - An online experiment was conducted to examine the impact of evidence type (evidence type: statistical vs. non-statistical) and presentation mode (textual-only vs. pictorial-only vs. textual-plus-pictorial) on individuals’ responses to corrective information about COVID-19 on social media. The results indicated that corrective information backed by non-statistical evidence (in contrast to statistical evidence) enhanced message elaboration, which in turn led to greater misperception reduction, higher ratings of message believability, and stronger intention to engage in viral behaviors (e.g., sharing, liking, and commenting on the post). Compared to the textual-only modality and the textual-plus-pictorial modality, the pictorial-only modality induced a significantly lower level of message elaboration, which subsequently resulted in lower message believability and less viral behavioral intention. The theoretical and practical implications are discussed.

M3 - RGC 32 - Refereed conference paper (without host publication)

Y2 - 4 August 2021 through 7 August 2021

ER -

Fighting Misinformation on Social Media: The Roles of Evidence Type and Presentation Mode

Abstract

Conference

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