Fifteen Seconds of Fame: A Qualitative Study of Douyin, A Short Video Sharing Mobile Application in China

Xing Lu; Zhicong Lu

doi:10.1007/978-3-030-21902-4_17

Fifteen Seconds of Fame: A Qualitative Study of Douyin, A Short Video Sharing Mobile Application in China

^*Corresponding author for this work

Research output: Chapters, Conference Papers, Creative and Literary Works › RGC 32 - Refereed conference paper (with host publication) › peer-review

72 Citations (Scopus)

Abstract

The proliferation of short video sharing mobile applications like Douyin and Kuaishou in China has led to new forms of entertainment and information sharing practices. Even the huge live streaming industry in China has been influenced by these popular video sharing mobile applications, because some people are drawn away from watching live streams to watching short videos. However, little research has looked into why and how people use Douyin, what engages users, and what concerns and negative experiences users have with Douyin. Through interviews with 28 regular Douyin users, we identify several unique motivations of using Douyin compared to other social media, reveal several different categories of content that engaged them, and present several challenges and concerns they have when using Douyin. We show that people use Douyin not only for entertainment, but also for keeping up with “fashion” and for informational and practical needs. We situate our findings with prior research on social media use in China, and provide design implications for future video-based social media.

Original language	English
Title of host publication	Social Computing and Social Media. Design, Human Behavior and Analytics
Subtitle of host publication	11th International Conference, SCSM 2019, Proceedings, Part 1
Publisher	Springer, Cham
Pages	233-244
ISBN (Electronic)	978-3-030-21902-4
ISBN (Print)	978-3-030-21901-7
DOIs	https://doi.org/10.1007/978-3-030-21902-4_17
Publication status	Published - Jul 2019
Externally published	Yes
Event	11th International Conference on Social Computing and Social Media, SCSM 2019, held as part of the 21st International Conference on Human-Computer Interaction, HCI International 2019 - Orlando, United States Duration: 26 Jul 2019 → 31 Jul 2019

Publication series

Name	Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
Volume	11578 LNCS
ISSN (Print)	0302-9743
ISSN (Electronic)	1611-3349

Conference

Conference	11th International Conference on Social Computing and Social Media, SCSM 2019, held as part of the 21st International Conference on Human-Computer Interaction, HCI International 2019
Place	United States
City	Orlando
Period	26/07/19 → 31/07/19

Research Keywords

Online community
Short video sharing
Social computing
User engagement
Uses and gratifications

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10.1007/978-3-030-21902-4_17

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Lu, X., & Lu, Z. (2019). Fifteen Seconds of Fame: A Qualitative Study of Douyin, A Short Video Sharing Mobile Application in China. In Social Computing and Social Media. Design, Human Behavior and Analytics: 11th International Conference, SCSM 2019, Proceedings, Part 1 (pp. 233-244). (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); Vol. 11578 LNCS). Springer, Cham. https://doi.org/10.1007/978-3-030-21902-4_17

Lu, Xing ; Lu, Zhicong. / Fifteen Seconds of Fame : A Qualitative Study of Douyin, A Short Video Sharing Mobile Application in China. Social Computing and Social Media. Design, Human Behavior and Analytics: 11th International Conference, SCSM 2019, Proceedings, Part 1. Springer, Cham, 2019. pp. 233-244 (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)).

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abstract = "The proliferation of short video sharing mobile applications like Douyin and Kuaishou in China has led to new forms of entertainment and information sharing practices. Even the huge live streaming industry in China has been influenced by these popular video sharing mobile applications, because some people are drawn away from watching live streams to watching short videos. However, little research has looked into why and how people use Douyin, what engages users, and what concerns and negative experiences users have with Douyin. Through interviews with 28 regular Douyin users, we identify several unique motivations of using Douyin compared to other social media, reveal several different categories of content that engaged them, and present several challenges and concerns they have when using Douyin. We show that people use Douyin not only for entertainment, but also for keeping up with “fashion” and for informational and practical needs. We situate our findings with prior research on social media use in China, and provide design implications for future video-based social media.",

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Lu, X & Lu, Z 2019, Fifteen Seconds of Fame: A Qualitative Study of Douyin, A Short Video Sharing Mobile Application in China. in Social Computing and Social Media. Design, Human Behavior and Analytics: 11th International Conference, SCSM 2019, Proceedings, Part 1. Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics), vol. 11578 LNCS, Springer, Cham, pp. 233-244, 11th International Conference on Social Computing and Social Media, SCSM 2019, held as part of the 21st International Conference on Human-Computer Interaction, HCI International 2019, Orlando, United States, 26/07/19. https://doi.org/10.1007/978-3-030-21902-4_17

Fifteen Seconds of Fame: A Qualitative Study of Douyin, A Short Video Sharing Mobile Application in China. / Lu, Xing; Lu, Zhicong.
Social Computing and Social Media. Design, Human Behavior and Analytics: 11th International Conference, SCSM 2019, Proceedings, Part 1. Springer, Cham, 2019. p. 233-244 (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); Vol. 11578 LNCS).

Research output: Chapters, Conference Papers, Creative and Literary Works › RGC 32 - Refereed conference paper (with host publication) › peer-review

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AB - The proliferation of short video sharing mobile applications like Douyin and Kuaishou in China has led to new forms of entertainment and information sharing practices. Even the huge live streaming industry in China has been influenced by these popular video sharing mobile applications, because some people are drawn away from watching live streams to watching short videos. However, little research has looked into why and how people use Douyin, what engages users, and what concerns and negative experiences users have with Douyin. Through interviews with 28 regular Douyin users, we identify several unique motivations of using Douyin compared to other social media, reveal several different categories of content that engaged them, and present several challenges and concerns they have when using Douyin. We show that people use Douyin not only for entertainment, but also for keeping up with “fashion” and for informational and practical needs. We situate our findings with prior research on social media use in China, and provide design implications for future video-based social media.

KW - Online community

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KW - User engagement

KW - Uses and gratifications

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SN - 978-3-030-21901-7

T3 - Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)

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PB - Springer, Cham

Y2 - 26 July 2019 through 31 July 2019

ER -

Lu X, Lu Z. Fifteen Seconds of Fame: A Qualitative Study of Douyin, A Short Video Sharing Mobile Application in China. In Social Computing and Social Media. Design, Human Behavior and Analytics: 11th International Conference, SCSM 2019, Proceedings, Part 1. Springer, Cham. 2019. p. 233-244. (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)). doi: 10.1007/978-3-030-21902-4_17

Fifteen Seconds of Fame: A Qualitative Study of Douyin, A Short Video Sharing Mobile Application in China

Abstract

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Research Keywords

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