@inproceedings{8fd2957c715a4159b7b11e1bbe95b24e,
title = "Farmer's tale: A facebook game to promote volunteerism",
abstract = "Volunteering is an important activity that brings great benefits to societies. However, encouraging volunteerism is difficult due to the altruistic nature of volunteer activities and the high resource demand in carrying them out. We have created a Facebook game called {"}Farmer's Tale{"} to attract and make it easier for people to volunteer. We evaluated people's acceptance to this novel idea and the results revealed great potential in such type of games. Copyright 2011 ACM.",
keywords = "Persuasive games, Social networking, Volunteerism",
author = "Jianqiang, {Don Sim} and Xiaojuan Ma and Shengdong Zhao and Khoo, {Jing Ting} and Bay, {Swee Ling} and Zhenhui Jiang",
note = "Publication details (e.g. title, author(s), publication statuses and dates) are captured on an “AS IS” and “AS AVAILABLE” basis at the time of record harvesting from the data source. Suggestions for further amendments or supplementary information can be sent to
[email protected].",
year = "2011",
doi = "10.1145/1978942.1979024",
language = "English",
isbn = "9781450302289",
series = "Conference on Human Factors in Computing Systems - Proceedings",
publisher = "Association for Computing Machinery",
pages = "581--584",
booktitle = "CHI 2011 - 29th Annual CHI Conference on Human Factors in Computing Systems, Conference Proceedings and Extended Abstracts",
address = "United States",
}