Fair and lovely: Building an integrated model to examine how peer influence mediates the effects of skin-lightening advertisements on college women in Singapore

Stella C. Chia; Yuen Ting Chay; Poh Kwan Cheong; Wai Yin Cheong; K. Sok

doi:10.2501/IJA-31-1-189-211

Fair and lovely: Building an integrated model to examine how peer influence mediates the effects of skin-lightening advertisements on college women in Singapore

Stella C. Chia
, Yuen Ting Chay
, Poh Kwan Cheong
, Wai Yin Cheong
, K. Sok

Department of Media and Communication

Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review

9 Citations (Scopus)

Original language	English
Pages (from-to)	189-211
Journal	International Journal of Advertising
Volume	31
Issue number	1
DOIs	https://doi.org/10.2501/IJA-31-1-189-211
Publication status	Published - 2012

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title = "Fair and lovely: Building an integrated model to examine how peer influence mediates the effects of skin-lightening advertisements on college women in Singapore",

author = "Chia, \{Stella C.\} and Chay, \{Yuen Ting\} and Cheong, \{Poh Kwan\} and Cheong, \{Wai Yin\} and K. Sok",

year = "2012",

doi = "10.2501/IJA-31-1-189-211",

language = "English",

volume = "31",

pages = "189--211",

journal = "International Journal of Advertising",

issn = "0265-0487",

publisher = "Taylor \& Francis",

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Fair and lovely: Building an integrated model to examine how peer influence mediates the effects of skin-lightening advertisements on college women in Singapore. / Chia, Stella C.; Chay, Yuen Ting; Cheong, Poh Kwan et al.
In: International Journal of Advertising, Vol. 31, No. 1, 2012, p. 189-211.

Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review

TY - JOUR

T1 - Fair and lovely

T2 - Building an integrated model to examine how peer influence mediates the effects of skin-lightening advertisements on college women in Singapore

AU - Chia, Stella C.

AU - Chay, Yuen Ting

AU - Cheong, Poh Kwan

AU - Cheong, Wai Yin

AU - Sok, K.

PY - 2012

Y1 - 2012

UR - https://www.scopus.com/pages/publications/84857392543

UR - https://www.scopus.com/record/pubmetrics.uri?eid=2-s2.0-84857392543&origin=recordpage

U2 - 10.2501/IJA-31-1-189-211

DO - 10.2501/IJA-31-1-189-211

M3 - RGC 21 - Publication in refereed journal

SN - 0265-0487

VL - 31

SP - 189

EP - 211

JO - International Journal of Advertising

JF - International Journal of Advertising

IS - 1

ER -

Fair and lovely: Building an integrated model to examine how peer influence mediates the effects of skin-lightening advertisements on college women in Singapore

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