Fair and lovely : Building an integrated model to examine how peer influence mediates the effects of skin-lightening advertisements on college women in Singapore

Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalpeer-review

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Detail(s)

Original languageEnglish
Pages (from-to)189-211
Journal / PublicationInternational Journal of Advertising
Volume31
Issue number1
Publication statusPublished - 2012

Citation Format(s)

Fair and lovely : Building an integrated model to examine how peer influence mediates the effects of skin-lightening advertisements on college women in Singapore. / Chia, Stella C.; Chay, Yuen Ting; Cheong, Poh Kwan; Cheong, Wai Yin; Sok, K.

In: International Journal of Advertising, Vol. 31, No. 1, 2012, p. 189-211.

Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalpeer-review