Factors influencing the willingness to contribute information to online communities

Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journal

27 Scopus Citations
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Detail(s)

Original languageEnglish
Pages (from-to)279-296
Journal / PublicationNew Media and Society
Volume13
Issue number2
Publication statusPublished - Mar 2011

Abstract

This study examines the factors that influence the willingness to contribute information to online communities from the perspectives of the discretionary database and expectancy theory. The study identified four groups of variables and tested their predictive value on the willingness to contribute information to online communities. The findings confirmed the effect of the perceived value of contributing and the likelihood of getting a reward for the willingness to contribute. Cost of contribution was not a significant predictor of the willingness to contribute information. Benefit from, and interest in, the community were significant predictors, but community affinity was not. Among the four groups of variables, social approval was the strongest predictor of the willingness to contribute. © The Author(s) 2011.

Research Area(s)

  • community affinity, cost of contribution, discretionary database, expectancy theory, online information contribution, perceived value of contribution, reward for contribution, social approval