Abstract
Much of the current crowdfunding literature focuses on revealing determinants of one-time crowdfunding performance. However, the impacts of existing platform cues on serial crowdfunding performance remain largely unexplored. Drawing heuristic-systematic model, this study examines how performance-based heuristics cues and opinion-based systematic cues exert differential impacts on subsequent crowdfunding performance. This paper will fill the research gap in the crowdfunding literature by examining how backers are processing performance-related and opinion-related information when making decisions in serial crowdfunding context.
| Original language | English |
|---|---|
| Title of host publication | PACIS 2018 PROCEEDINGS |
| Subtitle of host publication | PACIS 2018 - Opportunities and Challenges for the Digitized Society: Are We Ready? |
| Publisher | Association for Information Systems |
| ISBN (Print) | 978-4-902590-83-8 |
| Publication status | Published - Jun 2018 |
| Event | 22nd Pacific Asia Conference on Information Systems (PACIS 2018): Opportunities and Challenges for the Digitized Society: Are We Ready? - Yokohama, Japan Duration: 26 Jun 2018 → 30 Jun 2018 https://pacis2018.jp/ |
Conference
| Conference | 22nd Pacific Asia Conference on Information Systems (PACIS 2018) |
|---|---|
| Place | Japan |
| City | Yokohama |
| Period | 26/06/18 → 30/06/18 |
| Internet address |
Research Keywords
- Heuristic cue
- Serial crowdfunding
- Serial entrepreneur
- Systematic cue
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