FACEBOOK USERS’ HABITS IN GETTING COMMERCIAL INFORMATION: A STUDY ON HONG KONG STUDENTS

Fanny Sau-Lan CHEUNG; Wing-Fai LEUNG

FACEBOOK USERS’ HABITS IN GETTING COMMERCIAL INFORMATION: A STUDY ON HONG KONG STUDENTS

^*Corresponding author for this work

Department of Marketing

Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review

Original language	English
Pages (from-to)	56-71
Journal	Economics, Management, and Financial Markets
Volume	11
Issue number	3
Online published	12 Mar 2016
Publication status	Published - 2016

Research Keywords

Facebook
social media
fan page
advertising
sales promotion

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@article{a5cac586d842435c968219fdf2c44d3d,

title = "FACEBOOK USERS{\textquoteright} HABITS IN GETTING COMMERCIAL INFORMATION: A STUDY ON HONG KONG STUDENTS",

keywords = "Facebook, social media, fan page, advertising, sales promotion",

author = "CHEUNG, {Fanny Sau-Lan} and Wing-Fai LEUNG",

year = "2016",

language = "English",

volume = "11",

pages = "56--71",

number = "3",

}

TY - JOUR

T1 - FACEBOOK USERS’ HABITS IN GETTING COMMERCIAL INFORMATION

T2 - A STUDY ON HONG KONG STUDENTS

AU - CHEUNG, Fanny Sau-Lan

AU - LEUNG, Wing-Fai

PY - 2016

Y1 - 2016

KW - Facebook

KW - social media

KW - fan page

KW - advertising

KW - sales promotion

UR - https://addletonacademicpublishers.com/contents-emfm/732-volume-11-3-2016/2769-facebook-users-habits-in-getting-commercial-information-a-study-on-hong-kong-students

M3 - RGC 21 - Publication in refereed journal

SN - 1842-3191

VL - 11

SP - 56

EP - 71

JO - Economics, Management, and Financial Markets

JF - Economics, Management, and Financial Markets

IS - 3

ER -

FACEBOOK USERS’ HABITS IN GETTING COMMERCIAL INFORMATION: A STUDY ON HONG KONG STUDENTS

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