Exploring the moderating effect of information inconsistency in a trust-based online shopping model

Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45)32_Refereed conference paper (with host publication)peer-review

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Author(s)

  • Kem Z.K. Zhang
  • Christy M.K. Cheung
  • Xiao-Ling Jin
  • Huaping Chen

Detail(s)

Original languageEnglish
Title of host publicationProceedings of the 43rd Annual Hawaii International Conference on System Sciences
EditorsRalph H. Sprague, Jr.
PublisherIEEE
ISBN (Electronic)978-1-4244-5510-2
ISBN (Print)978-1-4244-5509-6
Publication statusPublished - 2010

Publication series

Name
ISSN (Print)1530-1605

Conference

Title2010 43rd Hawaii International Conference on System Sciences (HICSS 2010)
PlaceUnited States
CityKoloa, Kauai
Period5 - 8 January 2010

Abstract

Online shopping is associated with various uncertain issues. In this sense, researchers have found that trust plays an important role in affecting consumers' purchase behavior. As advances of Internet technology, many consumers tend to read online messages about others' shopping experiences before making purchasing decisions. Thus, informational social influence affects in the decision-making process as well. However, few studies have provided in-depth examination of both impacts from trust and informational social influence in online context. In this study, we explore the moderating effect of informational social influence in a trust-based online shopping model. We conduct a laboratory experiment to verify this model, and find that emotional trust mediates relationships between three trusting beliefs (competence, benevolence, and integrity) and purchase intention. Further, information inconsistency, a particular form of informational social influence, is found to strengthen the relationship between emotional trust and purchase intention. Implications for research and practice are discussed. © 2010 IEEE.

Citation Format(s)

Exploring the moderating effect of information inconsistency in a trust-based online shopping model. / Zhang, Kem Z.K.; Lee, Matthew K.O.; Cheung, Christy M.K. et al.
Proceedings of the 43rd Annual Hawaii International Conference on System Sciences. ed. / Ralph H. Sprague, Jr. IEEE, 2010.

Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45)32_Refereed conference paper (with host publication)peer-review