Exploring the impacts of media use and media trust on health behaviors during the COVID-19 pandemic in China

Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalpeer-review

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Original languageEnglish
Pages (from-to)1445-1461
Journal / PublicationJournal of Health Psychology
Issue number6
Online published1 Mar 2021
Publication statusPublished - May 2022


The aim of this study is to investigate the effects of traditional media, social media, and media trust on people’s compliance with health behaviors during the COVID-19 pandemic in China. A total of 3000 Chinese adults filled online questionnaire using quota sampling method. Results show that use of central government media and use of WeChat are positively related to compliance with health behaviors, while use of local media and use of Weibo are negatively related to the levels of compliance. In addition, trust in the media amplified the effects of media use on levels of compliance.

Research Area(s)

  • China, COVID-19, health behavior, media trust, media use