Exploring the Effectiveness of Consumer Creativity in Online Marketing

Jintao Wu, Na WEN, Wenyu Dou, Junsong Chen

Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review

29 Citations (Scopus)

Original language	English
Pages (from-to)	262 - 276
Journal	European Journal of Marketing
Volume	49
DOIs	https://doi.org/10.1108/EJM-03-2013-0148
Publication status	Published - 2015

Access Output

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title = "Exploring the Effectiveness of Consumer Creativity in Online Marketing",

author = "Jintao Wu and Na WEN and Wenyu Dou and Junsong Chen",

year = "2015",

doi = "10.1108/EJM-03-2013-0148",

language = "English",

volume = "49",

pages = "262 -- 276",

journal = "European Journal of Marketing",

issn = "0309-0566",

publisher = "Emerald Publishing Limited",

}

TY - JOUR

T1 - Exploring the Effectiveness of Consumer Creativity in Online Marketing

AU - Wu, Jintao

AU - WEN, Na

AU - Dou, Wenyu

AU - Chen, Junsong

PY - 2015

Y1 - 2015

U2 - 10.1108/EJM-03-2013-0148

DO - 10.1108/EJM-03-2013-0148

M3 - RGC 21 - Publication in refereed journal

SN - 0309-0566

VL - 49

SP - 262

EP - 276

JO - European Journal of Marketing

JF - European Journal of Marketing

ER -