Exploring the Corporate Heritage on Organizational Transformation : Brand Equity of Time-Honored Firms
Research output: Conference Papers › RGC 32 - Refereed conference paper (without host publication) › peer-review
Author(s)
Related Research Unit(s)
Detail(s)
| Original language | English |
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| Publication status | Published - 7 Sept 2017 |
Conference
| Title | 31st Annual British Academy of Management Conference (BAM 2017) |
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| Location | University of Warwick |
| Place | United Kingdom |
| City | Coventry |
| Period | 5 - 7 September 2017 |
Link(s)
| Permanent Link | https://scholars.cityu.edu.hk/en/publications/publication(2a3fc1a0-a405-4241-9f38-364cdd0e36de).html |
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Bibliographic Note
Research Unit(s) information for this publication is provided by the author(s) concerned.
Citation Format(s)
Exploring the Corporate Heritage on Organizational Transformation: Brand Equity of Time-Honored Firms. / Yan, Yanni; Lu, Pierre Xiao; Xie, Xiao et al.
2017. Paper presented at 31st Annual British Academy of Management Conference (BAM 2017), Coventry, United Kingdom.
2017. Paper presented at 31st Annual British Academy of Management Conference (BAM 2017), Coventry, United Kingdom.
Research output: Conference Papers › RGC 32 - Refereed conference paper (without host publication) › peer-review
