Experiential ecommerce: A summary of research investigating the impact of virtual experience on consumer learning

Terry Daugherty; Hairong Li; Frank Biocca

doi:10.4324/9781410612694

Experiential ecommerce: A summary of research investigating the impact of virtual experience on consumer learning

Terry Daugherty, Hairong Li, Frank Biocca

Research output: Chapters, Conference Papers, Creative and Literary Works › RGC 12 - Chapter in an edited book (Author) › peer-review

24 Citations (Scopus)

Original language	English
Title of host publication	Online Consumer Psychology: Understanding and Influencing Consumer Behavior in the Virtual World
Publisher	Lawrence Erlbaum Associates
Pages	428-459
ISBN (Print)	1410612694, 9781410612694
DOIs	https://doi.org/10.4324/9781410612694
Publication status	Published - 12 Jan 2005
Externally published	Yes

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Experiential ecommerce: A summary of research investigating the impact of virtual experience on consumer learning. / Daugherty, Terry; Li, Hairong; Biocca, Frank.
Online Consumer Psychology: Understanding and Influencing Consumer Behavior in the Virtual World. Lawrence Erlbaum Associates, 2005. p. 428-459.

Research output: Chapters, Conference Papers, Creative and Literary Works › RGC 12 - Chapter in an edited book (Author) › peer-review

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Experiential ecommerce: A summary of research investigating the impact of virtual experience on consumer learning

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