TY - GEN
T1 - Examining the perceived credibility of online opinions
T2 - 41st Annual Hawaii International Conference on System Sciences (HICSS 2008)
AU - Rabjohn, Neil
AU - Cheung, Christy M. K.
AU - Lee, Matthew K. O.
PY - 2008
Y1 - 2008
N2 - The internet has revolutionized the way people and consumers share and acquire knowledge. Web-based technologies have created numerous opportunities for electronic word-of-mouth (eWOM) communication and online interpersonal influence. This phenomenon impacts online retailers as this easily accessible information could greatly affect the online consumption decision. It is worthwhile to examine the extent to which opinion seekers are willing to accept and adopt online comments and which factors encourage adoption. This research investigates the factors affecting information adoption of online opinion seekers in online forums, based on the information adoption model. The model is then tested quantitatively by using a sample of 154 users who have experience within the online community, Openrice.com. Users were required to complete a survey regarding comments taken from the virtual sharing platform. The data reflected several elements that determined users' adoption level. The results provide support to the research model. Implications for both researchers and practitioners are provided. © 2008 IEEE.
AB - The internet has revolutionized the way people and consumers share and acquire knowledge. Web-based technologies have created numerous opportunities for electronic word-of-mouth (eWOM) communication and online interpersonal influence. This phenomenon impacts online retailers as this easily accessible information could greatly affect the online consumption decision. It is worthwhile to examine the extent to which opinion seekers are willing to accept and adopt online comments and which factors encourage adoption. This research investigates the factors affecting information adoption of online opinion seekers in online forums, based on the information adoption model. The model is then tested quantitatively by using a sample of 154 users who have experience within the online community, Openrice.com. Users were required to complete a survey regarding comments taken from the virtual sharing platform. The data reflected several elements that determined users' adoption level. The results provide support to the research model. Implications for both researchers and practitioners are provided. © 2008 IEEE.
KW - Argument quality
KW - Electronic word-of-mouth (eWOM)
KW - Information adoption
KW - Online community
KW - Online shopping
KW - Source credibility
UR - https://www.scopus.com/pages/publications/51449092228
UR - https://www.scopus.com/record/pubmetrics.uri?eid=2-s2.0-51449092228&origin=recordpage
U2 - 10.1109/HICSS.2008.156
DO - 10.1109/HICSS.2008.156
M3 - RGC 32 - Refereed conference paper (with host publication)
SN - 0769530753
SN - 9780769530758
BT - Proceedings of the Annual Hawaii International Conference on System Sciences
Y2 - 7 January 2008 through 10 January 2008
ER -