Examining the perceived credibility of online opinions : Information adoption in the online environment

Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45)32_Refereed conference paper (with host publication)peer-review

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Detail(s)

Original languageEnglish
Title of host publicationProceedings of the Annual Hawaii International Conference on System Sciences
Publication statusPublished - 2008

Publication series

Name
ISSN (Print)1530-1605

Conference

Title41st Annual Hawaii International Conference on System Sciences (HICSS 2008)
PlaceUnited States
CityWaikoloa, Big Island
Period7 - 10 January 2008

Abstract

The internet has revolutionized the way people and consumers share and acquire knowledge. Web-based technologies have created numerous opportunities for electronic word-of-mouth (eWOM) communication and online interpersonal influence. This phenomenon impacts online retailers as this easily accessible information could greatly affect the online consumption decision. It is worthwhile to examine the extent to which opinion seekers are willing to accept and adopt online comments and which factors encourage adoption. This research investigates the factors affecting information adoption of online opinion seekers in online forums, based on the information adoption model. The model is then tested quantitatively by using a sample of 154 users who have experience within the online community, Openrice.com. Users were required to complete a survey regarding comments taken from the virtual sharing platform. The data reflected several elements that determined users' adoption level. The results provide support to the research model. Implications for both researchers and practitioners are provided. © 2008 IEEE.

Research Area(s)

  • Argument quality, Electronic word-of-mouth (eWOM), Information adoption, Online community, Online shopping, Source credibility

Citation Format(s)

Examining the perceived credibility of online opinions: Information adoption in the online environment. / Rabjohn, Neil; Cheung, Christy M. K.; Lee, Matthew K. O.
Proceedings of the Annual Hawaii International Conference on System Sciences. 2008. 4438991.

Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45)32_Refereed conference paper (with host publication)peer-review