Examining the Impact of Prior Media Dependency on Subsequent Information-Seeking Demand : The Mediating Role of Two Distinct Emotional Appeals

Research output: Conference PapersRGC 32 - Refereed conference paper (without host publication)peer-review

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Related Research Unit(s)

Detail(s)

Original languageEnglish
Pages49-50
Publication statusPublished - Jun 2024

Conference

Title2024 Annual Conference of International Association for Media and Communication Research (IAMCR 2024)
PlaceNew Zealand
CityChristchurch
Period30 June - 4 July 2024

Research Area(s)

  • Media Dependency, Information seeking, Emotional Appeals, Media System Dependency Theory

Bibliographic Note

Research Unit(s) information for this publication is provided by the author(s) concerned.

Citation Format(s)

Examining the Impact of Prior Media Dependency on Subsequent Information-Seeking Demand: The Mediating Role of Two Distinct Emotional Appeals. / Huang, Yi-Hui; Liu, Ruoheng; Zhang, Leyi.
2024. 49-50 Paper presented at 2024 Annual Conference of International Association for Media and Communication Research (IAMCR 2024), Christchurch, New Zealand.

Research output: Conference PapersRGC 32 - Refereed conference paper (without host publication)peer-review