Essentials of business communication

This revised Asian adaptation of Guffey’s leading textbook retains the winning text/workbook format of the original book. It reinforces basic communication and writing skills for effectively communicating one’s messages in various business situations and for writing a variety of winning memos, letters, reports, and résumés. There is also comprehensive coverage of contemporary business communication issues, including oral communication, electronic forms of communication, diversity, and ethics. Four integrative cases, based on real companies and situations in Asia, help students apply the knowledge and skills they have learned from the book to resolve real business issues.