Entry Strategies into the P.R.C. for Post Recession Wealth Management Service

Andrew Chan; Carlson Chan

doi:10.4018/978-1-4666-0276-2.ch011

Entry Strategies into the P.R.C. for Post Recession Wealth Management Service

Andrew Chan
, Carlson Chan

City University of Hong Kong

Research output: Chapters, Conference Papers, Creative and Literary Works › RGC 12 - Chapter in an edited book (Author) › peer-review

Abstract

Trillions of dollars were evaporated worldwide as a result of the financial tsunami that shocked the world in 2007 (Soros, 2008). This paper argues that in a time of global recession, banks seeking to expand wealth management service in the People’s Republic of China (P.R.C.) need to evaluate their entry strategies thoroughly to gain a competitive edge. Through applying the theory of planned behavior, a sequential mixed methods study was conducted post recession with the aim to identify wealth management service entry strategies into the P.R.C. A sample of 227 Taiwanese nationals based in the P.R.C. indicated three managerial implications consisting of the bank entry identity, deployment of expatriates, and brand-image position. © 2012 by IGI Global.

Original language	English
Title of host publication	Advancing Technologies for Asian Business and Economics: Information Management Developments
Publisher	IGI Global Publishing
Pages	143-153
ISBN (Print)	9781466602779, 9781466602762
DOIs	https://doi.org/10.4018/978-1-4666-0276-2.ch011
Publication status	Published - 1 Jan 2012

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Publication details (e.g. title, author(s), publication statuses and dates) are captured on an “AS IS” and “AS AVAILABLE” basis at the time of record harvesting from the data source. Suggestions for further amendments or supplementary information can be sent to [email protected].

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Entry Strategies into the P.R.C. for Post Recession Wealth Management Service. / Chan, Andrew; Chan, Carlson.
Advancing Technologies for Asian Business and Economics: Information Management Developments. IGI Global Publishing, 2012. p. 143-153.

Research output: Chapters, Conference Papers, Creative and Literary Works › RGC 12 - Chapter in an edited book (Author) › peer-review

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AB - Trillions of dollars were evaporated worldwide as a result of the financial tsunami that shocked the world in 2007 (Soros, 2008). This paper argues that in a time of global recession, banks seeking to expand wealth management service in the People’s Republic of China (P.R.C.) need to evaluate their entry strategies thoroughly to gain a competitive edge. Through applying the theory of planned behavior, a sequential mixed methods study was conducted post recession with the aim to identify wealth management service entry strategies into the P.R.C. A sample of 227 Taiwanese nationals based in the P.R.C. indicated three managerial implications consisting of the bank entry identity, deployment of expatriates, and brand-image position. © 2012 by IGI Global.

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BT - Advancing Technologies for Asian Business and Economics: Information Management Developments

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Entry Strategies into the P.R.C. for Post Recession Wealth Management Service

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