Enhancing user-game engagement through software gaming elements

Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalpeer-review

48 Scopus Citations
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Author(s)

  • Mengxiang Li
  • Qiqi Jiang
  • Chuan-Hoo Tan
  • Kwok-Kee Wei

Detail(s)

Original languageEnglish
Pages (from-to)115-150
Journal / PublicationJournal of Management Information Systems
Volume30
Issue number4
Online published8 Dec 2014
Publication statusPublished - 2014

Abstract

User-game engagement is vital for building and retaining a customer base for software games. However, few studies have investigated such engagement during gameplay and the impact of gaming elements on engagement. Drawing on the theoretical foundation of engagement, we meticulously deduced two cognitive-related gaming elements of a software game, namely, game complexity and game familiarity, and argued that these elements have individual and joint effects on user-game engagement. This research adopted multimethod empirical investigations to validate our conceptions. The first investigation used electroencephalography and a self-report survey to study quantitatively the cognitive activities of user-game engagement. The second investigation adopted the qualitative interview method to triangulate the findings from the quantitative data. This research contributes to theory in two ways, namely, conceptualizing and empirically examining user-game engagement as well as theorizing and demonstrating how the two gaming elements affect user-game engagement. This work contributes to the gaming practice by providing a set of design principles for gaming elements. © 2014 M.E. Sharpe, Inc.

Research Area(s)

  • electroencephalography, NeuroIS, online games, software games, user-game engagement

Citation Format(s)

Enhancing user-game engagement through software gaming elements. / Li, Mengxiang; Jiang, Qiqi; Tan, Chuan-Hoo; Wei, Kwok-Kee.

In: Journal of Management Information Systems, Vol. 30, No. 4, 2014, p. 115-150.

Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalpeer-review