Enhancing User Engagement through Enterprise Gamification: Identifying Motivational Affordances

Ayoung Suh

Enhancing User Engagement through Enterprise Gamification: Identifying Motivational Affordances

^*Corresponding author for this work

Research output: Chapters, Conference Papers, Creative and Literary Works › RGC 32 - Refereed conference paper (with host publication) › peer-review

1 Citation (Scopus)

Abstract

Currently, many business organizations have introduced gamification—the use of game elements in non-game contexts—into their existing information systems (ISs). However, despite widespread belief in the benefits of gamification, empirical evidence shows that many gamified ISs fail to deliver on their objectives due to the difficulty in enhancing user engagement with the gamified IS. This study seeks to examine how enterprise gamification enhances user engagement with an information system. Drawing on the framework of situated motivational affordances and self-determination theory, this study develops and test a theoretical model that explains the effects of motivational affordances on user engagement with an IS in the workplace. This study extends the theory of affordance by conceptualizing new affordances enabled by gamification technologies that have not been systematically examined in the IS literature.

Original language	English
Title of host publication	38th International Conference on Information Systems (ICIS 2017)
Subtitle of host publication	Transforming Society with Digital Innovation
Publisher	Association for Information Systems
Pages	3523-3532
Volume	5
ISBN (Print)	9780996683159, 9781510853690
Publication status	Published - Dec 2017
Event	38th International Conference on Information Systems (ICIS 2017): Transforming Society with Digital Innovation - COEX, Convention and Exhibition Center, Seoul, Korea, Republic of Duration: 10 Dec 2017 → 13 Dec 2017 http://icis2017.aisnet.org/ http://icis2017.aisnet.org/wp-content/uploads/2017/12/ICIS2017_ProgramBook_1209.pdf

Publication series

Name	ICIS: Transforming Society with Digital Innovation

Conference

Conference	38th International Conference on Information Systems (ICIS 2017)
Place	Korea, Republic of
City	Seoul
Period	10/12/17 → 13/12/17
Internet address	http://icis2017.aisnet.org/ http://icis2017.aisnet.org/wp-content/uploads/2017/12/ICIS2017_ProgramBook_1209.pdf

Research Keywords

Affordance theory
Gamification
Motivation
User engagement

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title = "Enhancing User Engagement through Enterprise Gamification: Identifying Motivational Affordances",

abstract = "Currently, many business organizations have introduced gamification—the use of game elements in non-game contexts—into their existing information systems (ISs). However, despite widespread belief in the benefits of gamification, empirical evidence shows that many gamified ISs fail to deliver on their objectives due to the difficulty in enhancing user engagement with the gamified IS. This study seeks to examine how enterprise gamification enhances user engagement with an information system. Drawing on the framework of situated motivational affordances and self-determination theory, this study develops and test a theoretical model that explains the effects of motivational affordances on user engagement with an IS in the workplace. This study extends the theory of affordance by conceptualizing new affordances enabled by gamification technologies that have not been systematically examined in the IS literature.",

keywords = "Affordance theory, Gamification, Motivation, User engagement",

author = "Ayoung Suh",

year = "2017",

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volume = "5",

series = "ICIS: Transforming Society with Digital Innovation",

publisher = "Association for Information Systems",

pages = "3523--3532",

booktitle = "38th International Conference on Information Systems (ICIS 2017)",

address = "United States",

note = "38th International Conference on Information Systems (ICIS 2017) : Transforming Society with Digital Innovation ; Conference date: 10-12-2017 Through 13-12-2017",

url = "http://icis2017.aisnet.org/, http://icis2017.aisnet.org/wp-content/uploads/2017/12/ICIS2017_ProgramBook_1209.pdf",

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Suh, A 2017, Enhancing User Engagement through Enterprise Gamification: Identifying Motivational Affordances. in 38th International Conference on Information Systems (ICIS 2017): Transforming Society with Digital Innovation. vol. 5, ICIS: Transforming Society with Digital Innovation, Association for Information Systems, pp. 3523-3532, 38th International Conference on Information Systems (ICIS 2017), Seoul, Korea, Republic of, 10/12/17.

Enhancing User Engagement through Enterprise Gamification: Identifying Motivational Affordances. / Suh, Ayoung.
38th International Conference on Information Systems (ICIS 2017): Transforming Society with Digital Innovation. Vol. 5 Association for Information Systems, 2017. p. 3523-3532 (ICIS: Transforming Society with Digital Innovation).

Research output: Chapters, Conference Papers, Creative and Literary Works › RGC 32 - Refereed conference paper (with host publication) › peer-review

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T2 - 38th International Conference on Information Systems (ICIS 2017)

AU - Suh, Ayoung

PY - 2017/12

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N2 - Currently, many business organizations have introduced gamification—the use of game elements in non-game contexts—into their existing information systems (ISs). However, despite widespread belief in the benefits of gamification, empirical evidence shows that many gamified ISs fail to deliver on their objectives due to the difficulty in enhancing user engagement with the gamified IS. This study seeks to examine how enterprise gamification enhances user engagement with an information system. Drawing on the framework of situated motivational affordances and self-determination theory, this study develops and test a theoretical model that explains the effects of motivational affordances on user engagement with an IS in the workplace. This study extends the theory of affordance by conceptualizing new affordances enabled by gamification technologies that have not been systematically examined in the IS literature.

AB - Currently, many business organizations have introduced gamification—the use of game elements in non-game contexts—into their existing information systems (ISs). However, despite widespread belief in the benefits of gamification, empirical evidence shows that many gamified ISs fail to deliver on their objectives due to the difficulty in enhancing user engagement with the gamified IS. This study seeks to examine how enterprise gamification enhances user engagement with an information system. Drawing on the framework of situated motivational affordances and self-determination theory, this study develops and test a theoretical model that explains the effects of motivational affordances on user engagement with an IS in the workplace. This study extends the theory of affordance by conceptualizing new affordances enabled by gamification technologies that have not been systematically examined in the IS literature.

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KW - Motivation

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Enhancing User Engagement through Enterprise Gamification: Identifying Motivational Affordances

Abstract

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Research Keywords

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