Enhancing Organization’s Operational Efficiency through Environmental Performance Improvement : An IT Resource-Based View

This study’s overarching thesis is that in an increasingly environment-conscious society, an organization’s operation could be further enhanced through appropriate investment of IT resources on environmental performance improvement. Specifically, building on the resource-based view, we focus on three forms of IT resources, namely IT infrastructure, human-IT resources and IT-enabled intangibles, and posit that the investment of these three forms of IT resources affect an organization’s operational efficiency through two environmental performance indicators, namely eco-efficiency (“doing things right”) and eco-effectiveness (“doing the right things”), moderated by cost and advantage differentiation. Case study and survey methods will be used to collect data and verify our research model.