Enhancing consumer engagement in online shopping platforms through economic incentives
Research output: Chapters, Conference Papers, Creative and Literary Works › RGC 32 - Refereed conference paper (with host publication) › peer-review
Author(s)
Related Research Unit(s)
Detail(s)
| Original language | English |
|---|---|
| Title of host publication | Proceedings of the Eighteenth Americas Conference on Information Systems |
| Pages | 447-454 |
| Volume | 1 |
| ISBN (electronic) | 9780615663463 |
| Publication status | Published - Aug 2012 |
Conference
| Title | 18th Americas Conference on Information Systems (AMCIS 2012) |
|---|---|
| Place | United States |
| City | Seattle |
| Period | 9 - 12 August 2012 |
Link(s)
| Document Link | Links
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|---|---|
| Link to Scopus | https://www.scopus.com/record/display.uri?eid=2-s2.0-84877917523&origin=recordpage |
| Permanent Link | https://scholars.cityu.edu.hk/en/publications/publication(ed60555f-daf3-470c-9b9d-b4d55deed379).html |
Abstract
Online shopping is becoming part of people's everyday life experience. Recognizing the tremendous growth of online shopping, it is important to investigate how to achieve success in the competitive environment. The purpose of this paper is to understand the development of consumer engagement process on online shopping platform. We propose a more complete framework to examine consumer engagement process by adding economic incentives. In our framework, economic incentives, considered as both cognitive and emotive basis for purchase, moderates the process of consumer engagement. We believe that our study will provide a deeper understanding of consumer engagement process. © 2012 by the AIS/ICIS Administrative Office. All rights reserved.
Research Area(s)
- Consumer engagement, Economic incentives, Online shopping platform, Repurchases intention
Citation Format(s)
Enhancing consumer engagement in online shopping platforms through economic incentives. / Zheng, Xiabing; Xiang, Li; Liu, Libo et al.
Proceedings of the Eighteenth Americas Conference on Information Systems. Vol. 1 2012. p. 447-454.
Proceedings of the Eighteenth Americas Conference on Information Systems. Vol. 1 2012. p. 447-454.
Research output: Chapters, Conference Papers, Creative and Literary Works › RGC 32 - Refereed conference paper (with host publication) › peer-review
