Abstract
Online shopping is becoming part of people's everyday life experience. Recognizing the tremendous growth of online shopping, it is important to investigate how to achieve success in the competitive environment. The purpose of this paper is to understand the development of consumer engagement process on online shopping platform. We propose a more complete framework to examine consumer engagement process by adding economic incentives. In our framework, economic incentives, considered as both cognitive and emotive basis for purchase, moderates the process of consumer engagement. We believe that our study will provide a deeper understanding of consumer engagement process. © 2012 by the AIS/ICIS Administrative Office. All rights reserved.
| Original language | English |
|---|---|
| Title of host publication | Proceedings of the Eighteenth Americas Conference on Information Systems |
| Pages | 447-454 |
| Volume | 1 |
| ISBN (Electronic) | 9780615663463 |
| Publication status | Published - Aug 2012 |
| Event | 18th Americas Conference on Information Systems (AMCIS 2012) - Seattle, United States Duration: 9 Aug 2012 → 12 Aug 2012 https://aisel.aisnet.org/amcis2012/ https://www.proceedings.com/17152.html |
Conference
| Conference | 18th Americas Conference on Information Systems (AMCIS 2012) |
|---|---|
| Place | United States |
| City | Seattle |
| Period | 9/08/12 → 12/08/12 |
| Internet address |
Research Keywords
- Consumer engagement
- Economic incentives
- Online shopping platform
- Repurchases intention
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