Enhancing Audience Engagement Through Immersive 360-Degree Video : An Experimental Study
Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45) › 32_Refereed conference paper (with ISBN/ISSN) › peer-review
Author(s)
Related Research Unit(s)
Detail(s)
| Original language | English |
|---|---|
| Title of host publication | Augmented Cognition |
| Subtitle of host publication | Intelligent Technologies |
| Editors | Dylan D Schmorrow , Cali M. Fidopiastis |
| Publisher | Springer International Publishing AG |
| Pages | 425-443 |
| ISBN (Electronic) | 9783319914701 |
| ISBN (Print) | 9783319914695 |
| Publication status | Published - 2018 |
Publication series
| Name | Lecture Notes in Artificial Intelligence |
|---|---|
| Publisher | Springer |
| Volume | 10915 |
| ISSN (Print) | 0302-9743 |
| ISSN (Electronic) | 1611-3349 |
Conference
| Title | 12th International Conference on Augmented Cognition, AC 2018 Held as Part of HCI International 2018 |
|---|---|
| Place | United States |
| City | Las Vegas |
| Period | 15 - 20 July 2018 |
Link(s)
Abstract
The use of 360-degree videos to engage audiences in diverse contexts is increasing. While 360-degree videos have the potential to create new value in enhancing audiences’ viewing experiences, they often decrease audience engagement by causing motion sickness in an immersive environment. Despite increasing scholarly and practical attention to the effect of 360-videos on audience engagement, the question of how to enhance it through immersive 360-degree videos remains unanswered. Therefore, this study empirically examined the effects of different display types and viewport dynamics on audience engagement using data collected from 60 subjects during a laboratory experiment. The results show that an audience’s viewing experience in an immersive environment is influenced by the joint effects of display types and viewport dynamics. By explaining the mechanisms by which audiences are engaged with 360-degree videos, this study contributes to resolving previous inconsistent findings regarding the effect of immersive technology on audience engagement.
Research Area(s)
- 360-degree video, Audience engagement, Display device, Motion sickness, Presence, Viewport dynamics
Citation Format(s)
Enhancing Audience Engagement Through Immersive 360-Degree Video : An Experimental Study. / Suh, Ayoung; Wang, Guan; Gu, Wenying et al.
Augmented Cognition: Intelligent Technologies. ed. / Dylan D Schmorrow ; Cali M. Fidopiastis. Springer International Publishing AG, 2018. p. 425-443 (Lecture Notes in Artificial Intelligence; Vol. 10915).Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45) › 32_Refereed conference paper (with ISBN/ISSN) › peer-review
