TY - JOUR
T1 - English for business communication
AU - Bhatia, Vijay K.
AU - Bremner, Stephen
PY - 2012/10
Y1 - 2012/10
N2 - The concept of Business English has undergone some major shifts in the last few years because of a number of developments, such as advances in genre theory and the coming together of English for Business Purposes and Business Communication, inspired by the realization that there is a gap to be bridged between the academy and the globalized business world. Drawing on advances in the analysis of business discourses, especially in applied genre analysis, this state-of-the-art review revisits the frameworks currently used in English for Business Purposes and Business Communication (or, more generally, Professional Communication) to suggest an integration of the two approaches for the design of English for Business Communication (EBC) programmes. The study incorporates an extensive review of much of the relevant published work in all the three areas mentioned above to identify some of the main issues in EBC, and illustrates a gradual shift in the rationale for the design and implementation of EBC programmes. © 2012 Cambridge University Press.
AB - The concept of Business English has undergone some major shifts in the last few years because of a number of developments, such as advances in genre theory and the coming together of English for Business Purposes and Business Communication, inspired by the realization that there is a gap to be bridged between the academy and the globalized business world. Drawing on advances in the analysis of business discourses, especially in applied genre analysis, this state-of-the-art review revisits the frameworks currently used in English for Business Purposes and Business Communication (or, more generally, Professional Communication) to suggest an integration of the two approaches for the design of English for Business Communication (EBC) programmes. The study incorporates an extensive review of much of the relevant published work in all the three areas mentioned above to identify some of the main issues in EBC, and illustrates a gradual shift in the rationale for the design and implementation of EBC programmes. © 2012 Cambridge University Press.
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UR - https://www.scopus.com/record/pubmetrics.uri?eid=2-s2.0-84865529403&origin=recordpage
U2 - 10.1017/S0261444812000171
DO - 10.1017/S0261444812000171
M3 - RGC 21 - Publication in refereed journal
SN - 0261-4448
VL - 45
SP - 410
EP - 445
JO - Language Teaching
JF - Language Teaching
IS - 4
ER -