Encouraging Individuals to Go Green by Gamification: An Empirical Study

Xiaobo Ke; Helen S Du; Christian Wagner

Encouraging Individuals to Go Green by Gamification: An Empirical Study

School of Creative Media

Research output: Chapters, Conference Papers, Creative and Literary Works › RGC 32 - Refereed conference paper (with host publication) › peer-review

7 Citations (Scopus)

Abstract

The quality of the environment is the main concern of the current world. For the improvement of environmental quality, individuals are suggested to perform pro-environmental behaviors. Gamifying information systems to encourage their users to do so is an emerging phenomenon showing its potential for environmental conservation. Contributing to the environment in interesting ways is the main idea of gamification which helps the system attract users. However, maintaining active user engagement within such a gamified system is difficult. To understand the mechanism of users’ continuous intention to use gamified information system for environmental protection, this research based on the theories of goal framing and gamification affordance to explain what factors influence user’ continuance to use intention and what roles the gamification design takes in the user interaction with the system. This study contributes to knowledge of research and practice regarding gamified information systems for environmental protection.

Original language	English
Title of host publication	PACIS 2019 Proceedings
Editors	Dongming Xu, James Jiang, Hee-Woong Kim
Publisher	Association for Information Systems
Publication status	Published - Jul 2019
Event	23rd Pacific Asia Conference on Information Systems (PACIS 2019): Secure ICT Platform for the 4th Industrial Revolution - Shaanxi Guesthouse, Xi'an, China Duration: 8 Jul 2019 → 12 Jul 2019 http://www.pacis2019.org/ http://www.pacis2019.org/program/show.php?lang=en&id=356 https://aisel.aisnet.org/pacis2019/

Publication series

Name	Proceedings of the Pacific Asia Conference on Information Systems, PACIS

Conference

Conference	23rd Pacific Asia Conference on Information Systems (PACIS 2019)
Abbreviated title	PACIS 2019
Place	China
City	Xi'an
Period	8/07/19 → 12/07/19
Internet address	http://www.pacis2019.org/ http://www.pacis2019.org/program/show.php?lang=en&id=356 https://aisel.aisnet.org/pacis2019/

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 15 Life on Land

Research Keywords

Pro-environmental behaviors
gamified information systems
gamification affordance
goal framing theory

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https://aisel.aisnet.org/pacis2019/229/

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Cite this

@inproceedings{52e6c40f81e248ee9530d2342e2588d3,

title = "Encouraging Individuals to Go Green by Gamification: An Empirical Study",

abstract = "The quality of the environment is the main concern of the current world. For the improvement of environmental quality, individuals are suggested to perform pro-environmental behaviors. Gamifying information systems to encourage their users to do so is an emerging phenomenon showing its potential for environmental conservation. Contributing to the environment in interesting ways is the main idea of gamification which helps the system attract users. However, maintaining active user engagement within such a gamified system is difficult. To understand the mechanism of users{\textquoteright} continuous intention to use gamified information system for environmental protection, this research based on the theories of goal framing and gamification affordance to explain what factors influence user{\textquoteright} continuance to use intention and what roles the gamification design takes in the user interaction with the system. This study contributes to knowledge of research and practice regarding gamified information systems for environmental protection.",

keywords = "Pro-environmental behaviors, gamified information systems, gamification affordance, goal framing theory",

author = "Xiaobo Ke and Du, {Helen S} and Christian Wagner",

year = "2019",

month = jul,

language = "English",

series = "Proceedings of the Pacific Asia Conference on Information Systems, PACIS",

publisher = "Association for Information Systems",

editor = "Dongming Xu and James Jiang and Hee-Woong Kim",

booktitle = "PACIS 2019 Proceedings",

address = "United States",

note = "23rd Pacific Asia Conference on Information Systems (PACIS 2019) : Secure ICT Platform for the 4th Industrial Revolution, PACIS 2019 ; Conference date: 08-07-2019 Through 12-07-2019",

url = "http://www.pacis2019.org/, http://www.pacis2019.org/program/show.php?lang=en&id=356, https://aisel.aisnet.org/pacis2019/",

}

Ke, X, Du, HS & Wagner, C 2019, Encouraging Individuals to Go Green by Gamification: An Empirical Study. in D Xu, J Jiang & H-W Kim (eds), PACIS 2019 Proceedings. Proceedings of the Pacific Asia Conference on Information Systems, PACIS, Association for Information Systems, 23rd Pacific Asia Conference on Information Systems (PACIS 2019), Xi'an, China, 8/07/19. <https://aisel.aisnet.org/pacis2019/229/>

Encouraging Individuals to Go Green by Gamification: An Empirical Study. / Ke, Xiaobo; Du, Helen S; Wagner, Christian.
PACIS 2019 Proceedings. ed. / Dongming Xu; James Jiang; Hee-Woong Kim. Association for Information Systems, 2019. (Proceedings of the Pacific Asia Conference on Information Systems, PACIS).

Research output: Chapters, Conference Papers, Creative and Literary Works › RGC 32 - Refereed conference paper (with host publication) › peer-review

TY - GEN

T1 - Encouraging Individuals to Go Green by Gamification

T2 - 23rd Pacific Asia Conference on Information Systems (PACIS 2019)

AU - Ke, Xiaobo

AU - Du, Helen S

AU - Wagner, Christian

PY - 2019/7

Y1 - 2019/7

N2 - The quality of the environment is the main concern of the current world. For the improvement of environmental quality, individuals are suggested to perform pro-environmental behaviors. Gamifying information systems to encourage their users to do so is an emerging phenomenon showing its potential for environmental conservation. Contributing to the environment in interesting ways is the main idea of gamification which helps the system attract users. However, maintaining active user engagement within such a gamified system is difficult. To understand the mechanism of users’ continuous intention to use gamified information system for environmental protection, this research based on the theories of goal framing and gamification affordance to explain what factors influence user’ continuance to use intention and what roles the gamification design takes in the user interaction with the system. This study contributes to knowledge of research and practice regarding gamified information systems for environmental protection.

AB - The quality of the environment is the main concern of the current world. For the improvement of environmental quality, individuals are suggested to perform pro-environmental behaviors. Gamifying information systems to encourage their users to do so is an emerging phenomenon showing its potential for environmental conservation. Contributing to the environment in interesting ways is the main idea of gamification which helps the system attract users. However, maintaining active user engagement within such a gamified system is difficult. To understand the mechanism of users’ continuous intention to use gamified information system for environmental protection, this research based on the theories of goal framing and gamification affordance to explain what factors influence user’ continuance to use intention and what roles the gamification design takes in the user interaction with the system. This study contributes to knowledge of research and practice regarding gamified information systems for environmental protection.

KW - Pro-environmental behaviors

KW - gamified information systems

KW - gamification affordance

KW - goal framing theory

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UR - https://www.scopus.com/record/pubmetrics.uri?eid=2-s2.0-85089218680&origin=recordpage

M3 - RGC 32 - Refereed conference paper (with host publication)

T3 - Proceedings of the Pacific Asia Conference on Information Systems, PACIS

BT - PACIS 2019 Proceedings

A2 - Xu, Dongming

A2 - Jiang, James

A2 - Kim, Hee-Woong

PB - Association for Information Systems

Y2 - 8 July 2019 through 12 July 2019

ER -

Encouraging Individuals to Go Green by Gamification: An Empirical Study

Abstract

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Conference

UN SDGs

Research Keywords

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