TY - GEN
T1 - Efficacy of communication support in collaborative online shopping
T2 - 19th Americas Conference on Information Systems (AMCIS 2013)
AU - Siau, Keng
AU - Nah, Fiona Fui-Hoon
AU - Sha, Haisu
PY - 2013
Y1 - 2013
N2 - With the widespread popularity of social media such as Facebook and Twitter, social commerce is generating much hype in business and is attracting a lot of attention in academia. Social commerce integrates e-commerce and social communication/media. In this research, our focus is on collaborative online shopping. This research-in-progress paper outlines an experimental study to investigate the effect of communication support and task types on collaborative online shopping. Media Richness Theory (MRT) and Task-Media Fit (TMF) form the theoretical foundation of this research. As a pioneering research to investigate the interaction effect of communication support and task types in collaborative online shopping, we expect this research to contribute to a better understanding of the design and development of collaborative online shopping websites. © (2013) by the AIS/ICIS Administrative Office All rights reserved.
AB - With the widespread popularity of social media such as Facebook and Twitter, social commerce is generating much hype in business and is attracting a lot of attention in academia. Social commerce integrates e-commerce and social communication/media. In this research, our focus is on collaborative online shopping. This research-in-progress paper outlines an experimental study to investigate the effect of communication support and task types on collaborative online shopping. Media Richness Theory (MRT) and Task-Media Fit (TMF) form the theoretical foundation of this research. As a pioneering research to investigate the interaction effect of communication support and task types in collaborative online shopping, we expect this research to contribute to a better understanding of the design and development of collaborative online shopping websites. © (2013) by the AIS/ICIS Administrative Office All rights reserved.
KW - Collaborative shopping
KW - Media richness theory
KW - Social e-commerce
KW - Task-media fit
UR - http://www.scopus.com/inward/record.url?scp=84893334495&partnerID=8YFLogxK
UR - https://www.scopus.com/record/pubmetrics.uri?eid=2-s2.0-84893334495&origin=recordpage
M3 - RGC 32 - Refereed conference paper (with host publication)
SN - 9781629933948
VL - 2
T3 - Americas Conference on Information Systems, AMCIS - Hyperconnected World: Anything, Anywhere, Anytime
SP - 1301
EP - 1306
BT - 19th Americas Conference on Information Systems (AMCIS 2013) - HYPERCONNECTED WORLD
Y2 - 15 August 2013 through 17 August 2013
ER -