Effects of visual-preview and information-sidedness features on website persuasiveness

Yi-Chen Lee; Chih-Hung Peng; Choon-Ling Sia; Weiling Ke

doi:10.1016/j.dss.2024.114361

Effects of visual-preview and information-sidedness features on website persuasiveness

Yi-Chen Lee, Chih-Hung Peng^*, Choon-Ling Sia, Weiling Ke

^*Corresponding author for this work

Department of Information Systems

Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review

Abstract

Enhancing a website's persuasiveness and improving users' satisfaction and intention are critical for companies and website designers. Based on the Fogg Behavior Model (FBM), this study explores the perspective of persuasive technology in the context of a website. We identify and design two types of persuasive features: a visual-preview feature and an information-sidedness feature. We propose that websites with these persuasive features are perceived as more persuasive than their counterparts. We further propose that website persuasiveness is positively related to user satisfaction and behavior intention. Data collected from an experimental study lend support to our hypotheses. Theoretical contribution and managerial implications of this study are discussed. © 2024 Published by Elsevier B.V.

Original language	English
Article number	114361
Journal	Decision Support Systems
Volume	188
Online published	1 Nov 2024
DOIs	https://doi.org/10.1016/j.dss.2024.114361
Publication status	Published - Jan 2025

Funding

We wish to thank the editor-in-chief, Andrew Chen, and two anonymous reviewers who provided valuable comments and suggestions throughout the review process. This research was partially supported by the National Science and Technology Council of Taiwan [Grant 113-2628-H-002-019, 111-2423-H-002-010-MY4, 113-2410-H-259-062-MY2], the Hong Kong Research Grants Council and City University of Hong Kong [Project No. CityU 11509223/9043616], City University of Hong Kong [Project No. 9231511], and Shenzhen Science and Technology Program (Grant No. JCYJ20220530112800001 and No. 2021CX020219).

Research Keywords

Fogg behavior model (FBM)
Human-computer persuasion
Information-sidedness
Perceived website persuasiveness
Persuasive technology
Visual-preview

Publisher's Copyright Statement

COPYRIGHT TERMS OF DEPOSITED POSTPRINT FILE: © 2024 Elsevier. This manuscript version is made available under the CC-BY-NC-ND 4.0 license https://creativecommons.org/licenses/by-nc-nd/4.0/.

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title = "Effects of visual-preview and information-sidedness features on website persuasiveness",

abstract = "Enhancing a website's persuasiveness and improving users' satisfaction and intention are critical for companies and website designers. Based on the Fogg Behavior Model (FBM), this study explores the perspective of persuasive technology in the context of a website. We identify and design two types of persuasive features: a visual-preview feature and an information-sidedness feature. We propose that websites with these persuasive features are perceived as more persuasive than their counterparts. We further propose that website persuasiveness is positively related to user satisfaction and behavior intention. Data collected from an experimental study lend support to our hypotheses. Theoretical contribution and managerial implications of this study are discussed. {\textcopyright} 2024 Published by Elsevier B.V.",

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author = "Yi-Chen Lee and Chih-Hung Peng and Choon-Ling Sia and Weiling Ke",

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AU - Ke, Weiling

PY - 2025/1

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AB - Enhancing a website's persuasiveness and improving users' satisfaction and intention are critical for companies and website designers. Based on the Fogg Behavior Model (FBM), this study explores the perspective of persuasive technology in the context of a website. We identify and design two types of persuasive features: a visual-preview feature and an information-sidedness feature. We propose that websites with these persuasive features are perceived as more persuasive than their counterparts. We further propose that website persuasiveness is positively related to user satisfaction and behavior intention. Data collected from an experimental study lend support to our hypotheses. Theoretical contribution and managerial implications of this study are discussed. © 2024 Published by Elsevier B.V.

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KW - Human-computer persuasion

KW - Information-sidedness

KW - Perceived website persuasiveness

KW - Persuasive technology

KW - Visual-preview

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DO - 10.1016/j.dss.2024.114361

M3 - RGC 21 - Publication in refereed journal

SN - 0167-9236

VL - 188

JO - Decision Support Systems

JF - Decision Support Systems

M1 - 114361

ER -

Effects of visual-preview and information-sidedness features on website persuasiveness

Abstract

Funding

Research Keywords

Publisher's Copyright Statement

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GRF: Enhancing Diagnosticity and Credibility of Healthcare Information in Websites through Integrating Multiple Information Sources: Impact of Prior Beliefs and Consistency of Different Information Sources

Cite this

Effects of visual-preview and information-sidedness features on website persuasiveness

Abstract

Funding

Research Keywords

Publisher's Copyright Statement

Access Output

Other Access Options

Permanent Link

Other Files and Links

Embargoed Document

Fingerprint

Projects

GRF: Enhancing Diagnosticity and Credibility of Healthcare Information in Websites through Integrating Multiple Information Sources: Impact of Prior Beliefs and Consistency of Different Information Sources

Cite this