Effects of visual-preview and information-sidedness features on website persuasiveness

Yi-Chen Lee, Chih-Hung Peng*, Choon-Ling Sia, Weiling Ke

*Corresponding author for this work

Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

Abstract

Enhancing a website's persuasiveness and improving users' satisfaction and intention are critical for companies and website designers. Based on the Fogg Behavior Model (FBM), this study explores the perspective of persuasive technology in the context of a website. We identify and design two types of persuasive features: a visual-preview feature and an information-sidedness feature. We propose that websites with these persuasive features are perceived as more persuasive than their counterparts. We further propose that website persuasiveness is positively related to user satisfaction and behavior intention. Data collected from an experimental study lend support to our hypotheses. Theoretical contribution and managerial implications of this study are discussed. © 2024 Published by Elsevier B.V.
Original languageEnglish
Article number114361
JournalDecision Support Systems
Volume188
Online published1 Nov 2024
DOIs
Publication statusPublished - Jan 2025

Funding

We wish to thank the editor-in-chief, Andrew Chen, and two anonymous reviewers who provided valuable comments and suggestions throughout the review process. This research was partially supported by the National Science and Technology Council of Taiwan [Grant 113-2628-H-002-019, 111-2423-H-002-010-MY4, 113-2410-H-259-062-MY2], the Hong Kong Research Grants Council and City University of Hong Kong [Project No. CityU 11509223/9043616], City University of Hong Kong [Project No. 9231511], and Shenzhen Science and Technology Program (Grant No. JCYJ20220530112800001 and No. 2021CX020219).

Research Keywords

  • Fogg behavior model (FBM)
  • Human-computer persuasion
  • Information-sidedness
  • Perceived website persuasiveness
  • Persuasive technology
  • Visual-preview

Publisher's Copyright Statement

  • COPYRIGHT TERMS OF DEPOSITED POSTPRINT FILE: © 2024 Elsevier. This manuscript version is made available under the CC-BY-NC-ND 4.0 license https://creativecommons.org/licenses/by-nc-nd/4.0/.

Fingerprint

Dive into the research topics of 'Effects of visual-preview and information-sidedness features on website persuasiveness'. Together they form a unique fingerprint.

Cite this